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The Power Of Pink campaign Is Back!

It’s that time of the year again! The Power of Pink campaign is back.

The South African Mushroom Farmers’ Association and Reach for Recovery once again bring you The Power of Pink Campaign. Pink punnets of mushrooms are back in Pick ‘n Pay stores, with R1 from every punnet sold going towards Reach for Recovery’s Ditto Project.

What Is The Power Of Pink Campaign?

The tireless work of South African non-profit organisation Reach for Recovery (R4R) is funded each year by the Power of Pink campaign, a South African Mushroom Farmers’ Association’s (SAMFA) initiative.

R1 from every pink punnet of fresh mushrooms sold nationally at Pick n Pay stores during October is donated to R4R’s Ditto Project.  The sole objective of this very special project is to provide free silicone prostheses to breast cancer survivors who cannot afford reconstruction after the life-altering and heartbreaking reality of a mastectomy.

Launched in 2011, the Power of Pink campaign has resulted in just under 8000 silicone prostheses provided to financially strapped breast cancer survivors at a cost of more than R5,5 million.

“To our astonishment,” exclaims Stephné Jacobs, Reach for Recovery’s National Chairperson, “2020 saw the highest amount raised since the campaign’s inception.  Big-hearted South Africans contributed just under R700 000.00 despite their own financial hardships brought on by a year of lockdowns and job cuts. We and the Ditto Project recipients have been truly humbled by this generosity.”

“We couldn’t be prouder of our association with Reach for Recovery’s Ditto Project,” adds SAMFA Chairperson, Ross Richardson. “The dedication of every R4R volunteer – a breast cancer survivor herself – and the immense kindness of all South Africans who support the campaign is such restorative testimony to the goodness that lives in people.”

The Role Of Mushrooms In The Power Of Pink Campaign

Whilst fresh mushrooms and breast cancer have a strong humanitarian connection in South Africa, there is another scientific link between fresh mushrooms and the fight against breast cancer.

In 2010, the Beckman Institute at the City of Hope Cancer Centre in California found that eating just 10g of mushrooms a day more than halved people’s risk of developing breast cancer. That’s means eating just one fresh mushroom a day, is a staggeringly easy step in self-care to avoid the ravages of such a terrible disease.

Meet The Real Time Heroes Of The Power Of Pink Campaign

After having breast cancer and a mastectomy, a woman is often worried about her appearance. External breast prosthesis may be the only option a woman has, especially if she cannot afford to undergo reconstructive surgery.

Wearing a breast prosthesis is a personal choice. The reality is that many breast cancer patients in South Africa cannot even afford a bra, let alone a breast prosthesis. Reach for Recovery helps these women, who come from very low-income groups, to feel confident again after the traumatic diagnoses and surgery through their Ditto Project.

These are the real-life heroes of the Ditto Project….

Power of Pink campaign
Photography by Jeremy Glyn for RGC in January 2020.
Power of Pink cheque handover

Stephne Jacobs – R4R Volunteer and BC Survivor
“We have been able to do much more than we thought because we adapted to the changes Covid 19 necessitated. Our achievements, supported by the funds raised by the Power of Pink campaign have been nothing short of miraculous.”

Power of Pink campaign
Photography by Jeremy Glyn for RGC in January 2020.
Power of Pink cheque handover


Bessie Tselapedi – R4R Volunteer and BC Survivor
“Helping women with breast cancer has made me stronger.”

Power of Pink campaign
Photography by Jeremy Glyn for RGC in January 2020.
Power of Pink cheque handover


Cherry Hart – R4R Volunteer and BC Survivor
“I find joy in helping women to come to terms with their situation and to allow themselves to feel good about their altered self-image.”


How Can YOU Support The Power Of Pink Campaign?

Head to your local Pick ‘n Pay store and buy your pink punnet of mushrooms.

Not sure what to do with them? Easy! Head over to my RECIPE section for dozens of healthy mushroom recipes. And follow along in October as I share more Power of Pink mushroom recipes.

Happy cooking!




DISCLAIMER: This post was sponsored by The South African Mushroom Farmers’ Association. The South African Mushroom Farmers’ Association provided me with this recipe and associated images. All thoughts and opinions expressed herein are my own and not influenced by the developing company, and/or its affiliates, in any way. The fact is, I’m crazy about mushrooms, and want to shout it from the rooftops anyway. 

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